
出版社: 中国财富
原售价: 49.00
折扣价: 33.40
折扣购买: 物流英语(英汉双语)(第2版)
ISBN: 9787504782168
"白世贞,博士,教授。龙江学者特聘教授、黑龙江省中青年专家、黑龙江省“六个一批”专家人才。现为哈尔滨商业大学工商管理一级学科博士点学科、“十二五”省级重点学科、省级领军人才梯队“535工程”第二层次带头人。主要研究领域:数字物流与智慧供应链管理、数字农产品市场与电子商务。多门省级在线课程负责人;教育部协同育人项目“新零售工程微专业负责人;国内一流学科带头人。研究方向为智能物流与智慧供应链、大数据商业分析。主持完成教育部、财政部重点招标项目2项,编写《国际货物与通关》《物流英语(英汉双语)》等普通高等教育国家级规划教材多部。 吴绒,博士,教授。哈尔滨商业大学管理学院副教授,硕士生导师,研究方向:绿色供应链管理、冷链物流、供应链绿色投资。出版《农产品绿色供应链协同模式研究》等专著3部;在CSSCI收录期刊、北大中文核心期刊发表相关论文30篇;主编国家级规划教材2部。"
\"“Logistics” is a term which originates from both the army and French. According to the French, the Baron of Swiss origin who served in Napoleon??s army before joining the Russians and who later founded the Military Academy of St. Petersburg, first used the term in the early 19th century. So in a military sense, the term “logistics” encompasses transport organization, army replenishments and material maintenance. In the business world, however, the concept of “logistics”was applied solely to “ Material Replenishment Programs” (MRP) and was confined to the manufacturing sector at the beginning. Therefore the extension of concept to company operations is relatively new, which can be traced back to the 1950s in the USA. Logistics starts with the provision of raw materials and semi-finished goods for the manufacturing process and finishes up with the physical distribution and after-sales service of the products. Economically, this creates a new source of profit characterized by the development of mass distribution and the attention to service quality. The two basic objectives in practicing business logistics, cost reduction, and time-saving, have enabled companies to profit not only in performance and quality but also in customer satisfaction. Operationally, companies realize that by viewing the different aspects of logistics as integrated processes rather than separate ones, substantial savings can be made within their business’ outgoing expenditure.\" 本教材融入了物流英语最新的实践教学理念, 注重与时俱进, 注重创新, 突出实用性, 集理论和实践于一体。因此, 本教材既可以作为应用型高等学校物流与供应链管理学科、专业的首选教材, 也可以作为从事物流、外贸等领域相关从业者的岗位培训用书, 并为广大大学生和社会企业提供有益的学习指导。