物流英语(第3版高等职业教育物流管理专业精品规划教材)

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Unit 1Introduction to Logistics ◆ Knowledge Learning Objectives知识学习目 标 ◆  To understand the definition of logistics  To know the importance of logistics  To learn the activities of logistics ◆ Skill Developing Objectives技能培养目标 ◆  Communication skill in receiving the customer  Communication skill in introducing the logistics company  Writing skill in introducing the logistics company  Communication skill in establishing the business relationship Ⅰ. What Is Logistics 1. The Definition of Logistics（物流的概念 ） There are various definitions of different editions. But in general, there are mainly two types of definition in practice. In Chinese Logistics Terms, logistics means the physical movement of goods from the supplier to the receiver. Based on practical need, logistics is integrated organically with the variety of the basic functional activities including transportation, storage, loading and unloading, handling, package, distribution， information management, etc. The Council of Logistics Management has adopted the following definition of logistics ： Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers requirements. 2. Some Interpretation to Logistics（物流 的其他概念） The logistics function of the system goal is to satisfy customer needs. Therefore, from a customer service point of view, some scholars defined logistics as: To the right cost and the right conditions, the right quality and the right quantity, to ensure the right customer at the right time and right place, for the right product for availability,