商务英语阅读（第2册）(第二版）（新视界商务英语系列教材）

作者简介

石磊，齐鲁师范学院外国语学院副教授，商务英语教研室主任，山东省对外经济学会国际商务英语专业委员会常务理事，中国法律英语教学与测试研究会法律英语教学（山东）专业委员会常务理事。

内容简介

Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
By Susan Ward
Warming up:
1. Do you have any business ideas? If yes, what are they?
2. How can you get feasible business ideas in your daily life?
3. What can you do to put your business ideas into practice?
Business ideas are all around you. Some business ideas come from a careful analysis of market trends and consumer needs; others come from serendipity. If you are interested in starting a business, but don’t know what product or service you might sell, exploring these ways of getting business ideas flowing will help you choose.
Examine your own skill set for business ideas.
Do you have a talent or proven track record that could become the basis of a profitable business?
The other day I spoke to a man who had spent years managing cleaning services at a hospital. Today he runs his own successful domestic and business cleaning service. An ex- logger is now making his living as an artist; he creates “chainsaw sculptures” out of wood. And the examples of professionals who have started their own agencies or consulting service businesses are legion.
To find a viable business idea, ask yourself, “What marketable skills and experience do I have? Will people be willing to pay for my products or services?”
Keep up with current events and be ready to take advantage of business opportunities.
If you watch the news regularly with the conscious intent of finding business ideas, you’ll be amazed at how many business opportunities your brain generates. Keeping up with current events will help you identify market trends, new fads, industry news — and sometimes just new ideas that have business possibilities.
For instance, after same-sex marriages became legal in Canada, entrepreneurs began selling tourist travel packages that include a marriage ceremony to same-sex couples from other countries. Would you have identified that business opportunity when you heard that the Canadian marriage laws had changed?
Invent a new product or service.
The key to coming up with business ideas for a new product or service is to identify a market need that’s not being met. For example, back in 2004 a Harvard University psychology student named Mark Zuckerberg recognized a need for a campus-wide social-networking website that would allow students and staff to share personal profiles and other information — he went on to
develop Facebook and became one of the youngest billionaires in the world.
The explosion of mobile devices has created a huge demand for mobile apps. In 2008 a pair of young entrepreneurs named Travis Kalanick and Garrett Camp had trouble hailing a cab in Paris. They decided that you should be able to tap a button on your mobile phone and get a ride, and as a result went on to found Uber.