跨境电商英语沟通

作者简介

王琼 副教授，主要从事跨境电商领域的研究和教学工作。主持省级教科研项目6项，公开发表学术论文20余篇，主编教材3部。教学创新团队主要成员；获2014年、2018年教学成果二等奖。 蒋海 江苏宗方科技有限公司总经理、*1 X职业技能等级考证师资培训专家、阿里巴巴特聘专家讲师、阿里学院创始讲师、阿里巴巴数字贸易学院副院长。大型省级外贸公司从业20年，业绩突出，管理经验丰富，多次荣获省级集团先进工作者等荣誉称号。擅长跨境贸易和电子商务（包括B端和C端）全流程各个环节的实务操作与理论教学，出版《跨境电商谈判技巧》等系列跨境电商实务教材。

内容简介

书籍目录

Learning Task 1 Product Information
产品信息
Learning Activity 1 Inquiry and Reply about Product Quality
关于产品质量的询问与回复
Learning Activity 2 Inquiry and Reply about Product Material
关于产品材质的询问与回复
Learning Activity 3 Inquiry and Reply about Product Specification
关于产品规格的询问与回复
Learning Activity 4 Inquiry and Reply about Product Features
关于产品特色的询问与回复
Learning Activity 5 Communication Skills (1)
沟通技巧（1）
Learning Activity 6 Homework and Evaluation
作业与评价

Learning Task 2 Product Price
产品价格
Learning Activity 1 Inquiry and Reply about Product Price
关于产品价格的询问与回复
Learning Activity 2 Price Negotiation
价格磋商
Learning Activity 3 Communication Skills (2)
沟通技巧（2）
Learning Activity 4 Homework and Evaluation
作业与评价

Learning Task 3 Product Payment
产品支付
Learning Activity 1 Inquiry and Reply about Payment Process
关于支付过程的询问与回复
Learning Activity 2 Inquiry and Reply about Payment Failure
关于支付失败的询问与回复
Learning Activity 3 Leave a Message to Unpaid Customers
给未付款的客户留言
Learning Activity 4 Communication Skills (3)
沟通技巧（3）
Learning Activity 5 Homework and Evaluation
作业与评价

Learning Task 4 Product Packaging
产品包装
Learning Activity 1 Inquiry and Reply about Product Packaging
关于产品包装的询问与回复
Learning Activity 2 Communication Skills (4)
沟通技巧（4）
Learning Activity 3 Homework and Evaluation
作业与评价

Learning Task 5 Shipping and Delivery
发货和交货
Learning Activity 1 Inquiry and Reply about Logistics Methods
关于物流方式的询问与回复
Learning Activity 2 Inquiry and Reply about Delivery Time
关于交货时间的询问与回复
Learning Activity 3 Inquiry and Reply about Shipping Fee
关于运费的询问与回复
Learning Activity 4 Inquiry and Reply about Logistics Status
关于物流状态的询问与回复
Learning Activity 5 Communication Skills (5)
沟通技巧（5）
Learning Activity 6 Homework and Evaluation
作业与评价

Learning Task 6 Complaints and Disputes
投诉和纠纷
Learning Activi

试读内容

1. Our products appeals to a wide age-group.
我们的产品老少皆宜。
2. We have many patterns for you to choose from.
我们有很多款式供您选择。
3. We hope our products can convey a sense of ease and relaxation to our customers.
我们希望我们的产品能够向我们的客户传达一种自在和轻松的感受。
4. Precise target audience brings good marketing effect.
精准的目标受众能带来良好的营销效果。
5. Some data analysis tools can help us find popular and hot keywords.
一些数据分析工具能帮助我们找到流行和热搜的关键词。
6. Our digital products have intuitive interface and are very easy to use.
我们的数字产品拥有直观界面，易于使用。
7. This best selling evening dress gives us a tremendous visual impact.
这件畅销款晚礼服给我们带来了巨大的视觉冲击。
8. Our products are protected by patent.
我们的产品受到专利保护。
9. You can find almost any garment and accessories you need in our store.
您几乎可以在我们的店铺中找到你需要的任何衣服和配饰。
10. This product comes with one year warranty.
这款产品附带一年保修。